$9.13B
U.S. out-of-home advertising revenue in 2024
This was the first year the category passed $9 billion in annual revenue.
Source: Out of Home Advertising Association of America, 2024 revenue release (2025) ↗U.S. outdoor advertising reference
Outdoor advertising statistics, sourced and ready to cite.
Key facts on U.S. out-of-home advertising, digital billboards, and urban audiences. Every figure links to its original source and publication date.
Last updatedOctober 14, 2026
The numbers
Eight useful facts about outdoor advertising in the United States.
These figures are intended for reporters, creators, marketers, and anyone planning a billboard moment. Use the linked source beside each statistic when you need the original publication.
+4.5%
Year-over-year U.S. out-of-home revenue growth in 2024
The increase compares full-year 2024 revenue with 2023.
Source: Out of Home Advertising Association of America, 2024 revenue release (2025) ↗34%
Share of 2024 U.S. out-of-home ad spend from digital formats
Digital out-of-home includes digital billboards and other digital public displays.
Source: Out of Home Advertising Association of America, 2024 revenue release (2025) ↗+7.5%
Digital out-of-home revenue growth in 2024
Digital formats grew faster than the wider out-of-home category that year.
Source: Out of Home Advertising Association of America, 2024 revenue release (2025) ↗+10.6%
Transit out-of-home growth in 2024
Transit was the fastest-growing category reported in the release.
Source: Out of Home Advertising Association of America, 2024 revenue release (2025) ↗265.1M
People living in U.S. urban areas in the 2020 Census
That is the Census Bureau’s count for the 2,611 urban areas it identified nationwide.
Source: U.S. Census Bureau, 2020 Census Urban Areas Facts (2023) ↗80.0%
Share of the U.S. population living in urban areas in 2020
Urban areas include densely developed residential, commercial, and other non-residential land uses.
Source: U.S. Census Bureau, 2020 Census Urban Areas Facts (2023) ↗19.4M
Population of the New York–Jersey City–Newark urban area
It was the country’s most populous 2020 Census urban area.
Source: U.S. Census Bureau, 2020 Census Urban Areas Facts (2023) ↗What these figures show
Billboards sit where people live, travel, celebrate, and look up.
Out-of-home advertising covers formats encountered in public spaces, including billboards, transit displays, and street furniture. The industry data above shows that digital formats were a significant and growing part of U.S. out-of-home spending in 2024.
The Census data supplies the audience context: most Americans lived in urban areas in 2020, where public spaces and travel routes bring people together. For a personal billboard surprise, the most meaningful statistic is still the one person who sees their name in lights.
Explore birthday billboards →Methodology and sources
How we built this page.
This page combines the latest full-year U.S. out-of-home revenue release available from the Out of Home Advertising Association of America with 2020 Census urban-area figures published by the U.S. Census Bureau. We use the source’s own date for each statistic and do not estimate missing figures.
- Out of Home Advertising Association of America: 2024 U.S. out-of-home advertising revenue release (published 2025)
- U.S. Census Bureau: 2020 Census Urban Areas Facts (updated 2023)
Cite this page
BDAY Billboards. “Outdoor Advertising Statistics: U.S. Market Facts.” Updated October 14, 2026. https://bdaybillboards.com/outdoor-advertising-statistics